FAQ

1. HOW DOES FlatHat WORK?

FlatHat creates a gentle pressure on the ear cartilage which then redirects the development and the direction of the growth of the cartilage so that ears start laying down nicely.

2. IS IT PAINFUL FOR THE DOG?

Absolutely not! The FlatHat is light and soft and the straps are basically very much like a normal dog collar and the pressure that the FlatHat creates is light. If you want to know what dog feels when he is wearing the FlatHat use your hand and simply press it against your ear with a light pressure (like you are trying not to hear something) Everyone at Petozoic Inc. is a huge dog lover and we would never hurt any dog in any way.

3. DO VETERINARIANS APPROVE OF FlatHat?

Of course! Until the beginning of October 2017 more then 30 different veterinarians, dog trainers and breeders saw, touched and tested the FlatHat.

4. HOW LONG and HOW MUCH DOES MY DOG NEED TO WEAR THE FlatHat?

The general rule is “the more the better”. But if you do this AT LEAST 1-3 times per day for 30-60 minutes each time your dog’s ears will lay down nicely after 10 days of repeating this. Even so, keep repeating the process for at least 6 weeks. Once you see that ears aren’t flying anymore after 7 days from the last time he/she wore the FlatHat – congratulations! You now have a boxer with proper natural laying down ears

5. DOES THE FlatHat CREATE DISCOMFORT FOR THE DOG?

For the first 5 minutes – yes. The dog isn’t used to having something on his head. Remember the first time you put the collar on? He was trying to take it off. But once he got used to it it was ok.

6. WHY DO EARS START TO FLY AWAY?

They start to fly away (and by “fly away” we mean grow away from the head) because of the lack of calcium in their bodies. In that period (from 2-10 months) most of the calcium they get from nutrition is “sucked” into bone and teeth growth development which then creates a insufficiency for the ear cartilage development. Simply – there isn’t enough calcium to support the correct development of the cartilage.

7. WHEN DOES THIS HAPPEN?

It mostly happens in the teething stage. The permanent teeth start to “push out” at about 8 weeks of age (two months). This is a stage that lasts to about 7-8 months of age. By that time your dog should have 42 permanent teeth.

8. UNTIL WHAT AGE CAN I CORRECT MY DOGS EARS?

The ear cartilage is developing until the age of 9, maybe 10 months. You can start with FlatHat as soon as you see that your dog’s ears are “flying” (which mostly happens at the age of 2-4 months). And you can do it until the age of 9 months. After that the ear cartilage is already shaped and is pretty firm.

9. ARE “FLY AWAY” EARS BAD?

Absolutely not! Some people even prefer the “fly away” look. There is nothing wrong with your dog if the ears are flying. But with breeds who’s ears are genetically supposed to be down there is a slightly higher risk of ear infection if they aren’t down and the ear canal is more exposed.

10. WHAT IS THE DEFINITION OF “FLY AWAY” EARS?

When talking about breeds who’s ears should be down – fly away ears are when they are not properly down, laying down next to the head but they are turning and moving away from the head. If there is room between the ear and the head when your dog is sitting down and looking straight – your dog has “fly away” ears.

11. WHAT ARE CORRECT NATURAL EARS?

This is where a lot of people are confused. “Fly away” ears aren’t natural ears. Fly away ears happen because of wrong development of ear cartilage. Which does happen naturally but it’s not how the ears should be. Again – talking about breeds who’s ears should be down – all registered breeders agree – proper natural ears are when they are laying down nice against the head.

12. DO I HAVE TO CORRECT MY DOG’S EARS?

Do parents have to correct their children’s teeth with braces? No. Only if they want to. Should you correct your dog’s ears and prevent them from “flying”? Only if you want to.

13. ARE THERE ANY DISADVANTAGES WITH “FLY AWAY” EARS?

Three in general:
Genetically speaking – it’s not how the ears should be
Slightly higher risk of ear infection
Not being able to enter your dog in a dog show

14. HOW EFFECTIVE IS FlatHat?

If you use FlatHat as explained in question 4. there is no doubt you will be successful.